How to Advertise During Lake George’s Car Show

It’s official! First week of Junior Year at Siena College is in the books. Although this week is normally filled with stress, I have found myself already enjoying my courses, professors, and classmates.

Most recently in my Advertising class, I have been tasked with creating and maintaining a weekly blog throughout the semester. I love this new, creative assignment. As Professor Scardillo said on the first day of classes, you will be surprised on how many people will be reading your blog. My goal is to have readers by the thousands! Difficult, yet doable. In addition, this can be served as a competitive advantage for myself as I enter the highly competitive job market in the next few years. Meaning that I am just going to have some fun with this and hopefully my readers will too.

This past weekend my family and I took a trip north to attend the 27th Annual Adirondack Nationals Car Show in Lake George. You would not believe the amount of people that walked the village’s sidewalks. Not to mention the large amount of money that was dispersed throughout the weekend.

If anyone is familiar with the village of Lake George, you know that it has great stores targeted to tourists filled with multiple promotional offers and menus for their finest restaurants posted out in the flow of people traffic. This all is expected. What was not expected, in my opinion, was the number of cars that were for sale. I’m not talking about your mother’s old 2004 Chevy Impala. I’m talking about a classic 1973 Pontiac Judge 442 with 50,000 miles with a ‘For Sale’ sign listed at about $35,000. Let’s backtrack for a little bit. Why would somebody park this beautiful car on the side of Lake George’s street for the whole weekend? It’s simple advertising ladies and gentlemen.

Last class I have learned the three basic functions of advertising, identification, information, and persuasion. The identification is clear, it is the car itself for sale. That is known through our societal practices of putting ‘For Sale’ signs on products that we would like to sell. The advertisement also had necessary information. The information listed was the car model, year, miles, price, and the seller’s contact information (usually cellphone number). Then finally, persuasion is pretty easy on such a luxury product like a 1975 Red El Camino. Anyone in their “right state of mind” would want to own and get behind the wheel of this car!

What I found most interesting about this is simply the number of cars that were parked on the side of Route 9 with ‘For Sale’ signs. I must have seen 10-12 cars for sale. The potential sellers are reaching their target market, people that have the disposable income and the passion for a luxury item such as an old race car. Unfortunately, I was not able to see any physical transactions occur, but I would be shocked if not one business deal was agreed upon.

So I would consider this weekend a success. I was able to take the information I learned in my Advertising class and then apply it and recognize it in the “real world.”

That’s all I have for topic! Thank you for reading and stay posted for my post next week!

Best,

Dean Maloney From Siena

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