Top 5 Subliminal Logos

Hello Friends,

It is hard to believe that this is already my eighth installment of my blog! First, I would like to thank Professor Scardillo for informing me of the great importance in maintaining my weekly blog at a high level. I would also like to extend a genuine ‘thank-you’ to my repeat readers who have supported my efforts while writing this blog. This blog has been a great outlet to really express and show all of my Advertising knowledge that I have learned from Professor Scardillo’s class.

Next, I will exhibit my gratitude by writing a top ten list of subliminal advertisements. My first blog post on subliminal messages in September was highly praised by you the readers. Also, in Scott Stratton’s book UnMarketing, he writes that a key factor in creating an effective and popular blog is to provide lists. Research shows that American’s are more likely to be engaged in reading a list rather than large readings in paragraph form. I hope you all will appreciate my kind gesture.

Reminder: I am still well under my semester goal of 1,000 views! I need your help in sharing my blog to spread my thoughts and ideas so that we can all learn and have fun together. 

5.) Wendy’s Fast Food Restaurant

Wendy's logo

Everyone is very familiar with Wendy’s and their mascot Wendy Thomas, the daughter of founder Daniel Thomas. With society’s recent push of a healthier lifestyle, the fast food industry is often perceived as unhealthy and avoidable. If you notice Wendy’s collar, you can make up the word “Mom” being spelled out to encourage the idea of a healthier home cooked meal.

4.) Baskin Robbins

Baskin Robbins logo

Baskin Robbins is the world’s largest specialty ice cream chain. One of the many reasons of their success is the association of the number “31” that is clearly visible in their logo. Baskin Robbins is best known for their 31 unique flavors that give the consumer an option of trying a fun and new ice cream flavor every day of the month.

3.) FedEx


FedEx is one of the most iconic supply chain and logistic companies that used by millions of consumers daily. A creative strategy when designing their logo was to position the letters “E” and “x” next to each other so that they could form an arrow. FedEx hopes that their consumers perceive this arrow as forward direction, speed, and precision.

2.) LG Electronics

LG Logo

Depending on the person, the LG Electronics’ logo could be perceived as a winking face with the “L” as the nose. This face is used to promote positives brand associations by potential customers of LG. It is also common to associate the LG logo with the iconic video game character, Pacman.

1.) Tostitos


Everybody eats Tostitos Chips. Let’s be honest with each other, they are absolutely delicious. But you may have missed a couple friends sharing a chip and salsa in the Tostito’s logo. Still can’t see it? Look at the two lower case “ts” in the logo. Tostitos did this to reestablish the social gathering of consuming Tostitos chips. This idea also reinforces the need to buy a complementary Tostitos’ salsa!

I hope you all have enjoyed reading my list as much as I have enjoyed writing it. If you recall, subliminal messages are so powerful because they fall under visual communication which is the most powerful communication for advertisers. Visual advertisements can also be used in all communication channels (broadcast, print, and digital).

Please comment your ideas and thoughts. Perhaps there is a great subliminal logo that I have missed! Again, thank you for reading and expect me to be back next week!


Dean Maloney from Siena College


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