Day: October 2, 2016

Lions Blog: On-site SEO Ranking

blogWe are in the process of wrapping up week four of the young NFL season. It is hard to believe that we are already about 25% done with the year and I can speak for all Detroit Lion fans when I say what a disappointment for our team (1-3).

So instead of talking about the Detroit Lions, let’s talk about how I can take my blog to the next level and make it “Billy Fuccillo Huuuuge” by using digital marketing and SEO.

Search engine optimization ranking can be increased by focusing on three criteria:

  1. Keywords
  2. On-site SEO
  3. Off-site SEO

To find suitable keywords, I used Google’s Keyword Planner to find relevant keywords with high traffic to consider using throughout my blog:


Now, I need to focus on my on-site SEO which can by leveraging my chosen keywords above through my URL, header tag, main content, blog tags and more. For example, as you can see, my URL is This will work for my keywords “dean” and “siena college.”

As for my site title, “Dean from Siena College,” and my tagline, “Detroit Lions Blog,” are also remained constant with my keywords. In fact, site titles and taglines carry more weight when determining page rankings for Google.  The content of my blog also speaks for itself as it matches with several keywords mentioned above.

Another sect of on-site SEO is the quality of my blog post which is measured by:

  1. High click through rate
  2. Low bounce rate
  3. Fast load times
  4. Original content
  5. Good spelling and grammar

The last facet of SEO rankings is off-site SEO. Since I am unwilling to pay for Google Ads, I rely heavily on off-site SEO to boost my page rankings. The popularity of my off-site SEO depends on the number of backlinks to my blog. I have connected my blog with all my social media accounts as well as have family and friends share my link on their accounts.

I hope this short blog post provided you with some basic information on search engine optimization. If you are eager to learn more, please read Daniel Louis’ “13 Super-Easy Ways to Immediately Improve your SEO” and Dr. Michael Pepe’s blog.

In conclusion, I have a lot of work to do with my blog and I can not do it without your help! So please, share my site, share your thoughts in the comment section and have fun!